A private forum for operators who want better answers than the room has ever given them.
Executive Exchange is a peer group for EZGO and KIOTI dealership executives — built around confidential benchmark data, candid operating conversation, and facilitation from someone who has run the same business you run.
CURRENTLY ACCEPTING FOUNDING MEMBERS
The opportunity is hiding in plain sight.
"You know your numbers. You have no idea where you stand."
Every dealership makes decisions about pricing, margins, inventory, compensation, and capital with zero external reference points. No one has ever collected and aggregated financial data across this group of dealers — which means there has never been a way to know whether a margin is strong or soft, whether inventory is lean or bloated, or whether a shop rate is leaving money on the table.
And the meetings that could surface those answers ask too much. Whether a group gathers once a year or not at all, the conversations that create real value require dedicated preparation, aggregated data, and a facilitator — work no busy operator has time to do on top of running the business.
Executive Exchange is built to solve both. A dedicated facilitator who prepares every meeting the same way, every year. Confidential benchmark data the group has never had. And the operating conversations that a host-it-yourself model has never consistently delivered.
WHAT EXECUTIVE EXCHANGE DELIVERS
Five areas of practical value.
Built from real dealership operating experience - not industry averages, not consultant frameworks, not secondhand theory.
Benchmark data that has never existed
Whole-goods margins across your lines, used inventory against plan, parts turns, shop rates, and compensation structures — confidentially aggregated. The first time this group has seen its own numbers in context.
Consistent, prepared facilitation
Every meeting, every year — same depth, same rigor. No rotating hosts, no unpredictable preparation. The agenda is built and the data is ready before you arrive.
Department-level performance deep-dives
Sales, parts, and service: margin performance, recovery rates, shop-rate pricing, inventory turns, and the operating metrics that separate top-quartile dealers from the rest.
Compensation plan benchmarking
Salespeople, parts counter, service writers, service managers, technicians. Someone in this group has a better comp model than you do. This is how you find it.
Competitive & market intelligence
Margins across your competing brands and product lines in the current tariff environment. Manufacturer realignments and what they mean for your territory. Practical AI adoption in sales and marketing. Real-time market signals, shared across the group.
HOW BENCHMARKING WORKS
Your position. Never your number.
Before each in-person meeting you receive a personalized report showing two reference points for every metric — the group median and the top-quartile threshold — and where you sit against them. Your actual figures are never displayed to anyone else.
SAMPLE BENCHMARK REPORT
Each member sees their own position against the group. No member's individual result appears in any output
Figures shown are illustrative only
METRIC YOUR NUMBER MEDIAN TOP QUARTILE
Whole-goods gross margin % 14.2% 16.8% 18.2%
Used inventory vs. AOP 28.7% 24.6% 21.1%
Parts inventory turns 4.6x 3.4x 4.3x
Service recovery rate % 61.4% 74.1% 81.0%
Effective shop rate ($/hr) $68.37 $84.17 $97.88
THE RETURN ON $9,000
One insight. One decision. One conversation.
Three scenarios that show how a single benchmark finding pays the membership fee back many times over.
$300,000
33x return
A 1-point improvement in overall margin on $30M in annual sales
One benchmark conversation reveals you're running 1.5 points below the group median on margin. One pricing adjustment closes the gap — and keeps it closed. The return is $300,000 per year, not $300,000 once.
$80,000
9x return
A single major deal surfaced through a peer referral or prospecting tactic.
A conversation in the room — or a referral from another member — surfaces a large account or fleet opportunity that wouldn't have happened otherwise. The margin on one deal covers the membership several times over.
$90,000
10x return
Your shop rate is $10/hr below the group median. You bill 9,000 hours a year.
You didn't know your rate was low because you had no reference point. Benchmark data changes that in the first meeting. $40,000 in annual revenue was sitting on the table. Now it isn't — and it repeats every year.
YOUR NUMBERS ARE YOURS
Addressing the concern directly.
The benchmark data is the whole point of Executive Exchange — and it's the reason a dealer might hesitate to join a room like this one. Here's exactly how that gets solved.
THE CONCERN
"I don't share my financials with other dealers. Benchmarking sounds useful — but I'm not ready to hand my numbers over to a group of people I know personally."
Single custodian
Your financials go only to Brandon Bonham Consulting. No staff, no partners, no analysts ever see raw member data. Ever.
Aggregated before distribution
Individual numbers are processed into group statistics before any output exists. Raw data never leaves the custodian.
Ranges only, never names
The group sees the median and top-quartile threshold. No dealer is identified with any figure — ever.
Written framework, signed
Every member acknowledges the Confidentiality Framework in writing. It's ready now — you can read it before you agree to anything.
WHY THIS IS DIFFERENT
The facilitator has sat in your seat.
With most consulting firms or peer groups, a partner sells the engagement and analysts do the work. Executive Exchange is not that.
For over 25 years, I led a multi-location EZGO and KIOTI dealership through growth, downturns, family dynamics, and hard decisions about people, capital, and strategy. I've worked every seat in the operation — from the yard to the financials to the boardroom.
I'm not a theorist. I'm an operator who's done the work — and I help others do it better.
25+ years, 1 to 8 locations
Scaled a multi-location dealership across the Intermountain West
CPA, Master of Accountancy
Big 4 training at PricewaterhouseCoopers
YPO forum moderator
Trained in high-trust peer conversations and facilitation
No associates. No analysts.
Every meeting, every benchmark, every insight - directly from me
THREE TOUCHPOINTS PER YEAR
In-person depth when it matters. Virtual efficiency mid-season.
Designed around how dealership executives actually work — not a generic peer-group calendar.
FEBRUARY - IN PERSON
1.5 - 2 days
Financial Review & Year Kickoff
Full benchmarking deep-dive: margins, used inventory, shop rates, comp plans
Prior-year review and spring season preparation
Agenda: dinner arrival → full day → half-day departure
Hot-seat discussions — structured peer input on current challenges
JUNE - JULY - VIRTUAL
120 minutes
Mid-Season Check-In
Abbreviated data submission - revenue pace, margins, used inventory
Pulse check on staffing, inventory and market conditions
Mid-course adjustments and real-time problem sharing
Respects the busy season - concise, focused, high-value
NOVEMBER - IN PERSON
1.5 - 2.5 days
Year-End Wrap & Planning
Full-year benchmarking review and next-year planning
Comp plan design for the coming year
Training session - topic voted on by members
Agenda: dinner arrival → full day → optional training day
MEMBERSHIP
Straightforward. Annual. All-in.
Annual Membership
$9,000/year
One executive per dealership - Billed annually
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All three annual sessions included — no per-meeting charges
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Facilitation, agenda preparation, and benchmark reports
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Full access to the Confidentiality Framework
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Data submission required to receive benchmark reports
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Membership is non-transferable
FOUNDING MEMBER BENEFIT
$1,500 onboarding fee waived.
Founding members help shape the fist year's agenda, benchamrking priorities, and operating norms. In exchange, the standard onboarding fee is waived.
THROUGH THE FIRST KICKOFF MEETING
NEXT STEPS
Let's have the conversation.
This page starts the discussion - it doesn't finish it. The goal of the first conversatino is your candid reaction, your questions, and your input on what this group should actually be.
Brandon Bonham - Herriman, Utah
Brandon@BrandonBonham.com - 801-633-2590