<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Brandon Bonham]]></title><description><![CDATA[An operator, not a theorist. I help owners, investors, and leadership groups make better decisions in real businesses.]]></description><link>https://www.brandonbonham.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 03 Jun 2026 05:56:02 GMT</lastBuildDate><atom:link href="https://www.brandonbonham.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Dealer Scorecard Is Backwards]]></title><description><![CDATA[Not long ago, a major equipment manufacturer announced it was redrawing its sales territories. More reps. Smaller regions. Fewer dealers per territory. The stated goal, right there in the announcement, was to strengthen communication with the dealer network and improve dealer satisfaction. It's a good move. I mean that. Putting more people closer to the dealers is almost always better than the alternative. But read the announcement again and you notice something. Every action in it is...]]></description><link>https://www.brandonbonham.com/post/the-dealer-scorecard-is-backwards</link><guid isPermaLink="false">6a1ee24eae0d73d1087e0214</guid><pubDate>Tue, 02 Jun 2026 14:25:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/344891_34095c4fdd2d463f9997a03adfb0d6e8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandon Bonham</dc:creator></item><item><title><![CDATA[AI Didn't Just Change Your Salespeople's Job. It Changed Yours.]]></title><description><![CDATA[You walk the board on Monday morning. Units are okay. The activity looks fine — the CRM is full, everyone's busy, the calendar is packed with demos and follow-ups and manufacturer webinars. But the margin line is soft. The same two deals have been "almost closed" for three weeks. And if you're honest, you can't actually tell who on your team is working the right things and who's just working. That feeling — that your team is busy but you're not sure it's productive — is the oldest problem in...]]></description><link>https://www.brandonbonham.com/post/ai-didn-t-just-change-your-salespeople-s-job-it-changed-yours</link><guid isPermaLink="false">6a18659134554029974f837d</guid><pubDate>Thu, 28 May 2026 16:17:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/344891_cb2b8072f866495a883842a4b89e8e59~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandon Bonham</dc:creator></item><item><title><![CDATA[Your Salespeople Are Doing 20 Things. Only 4 of Them Actually Sell.]]></title><description><![CDATA[Walk into almost any equipment dealership and ask a salesperson to describe their job. You'll get a list — a long one. Keep the CRM clean. Stage the showroom. Run demos. Chase down satisfaction surveys. Return calls. Learn the product. Sit through training. Quote. Prospect. Process paperwork. Follow up. It adds up to about twenty things, easily. Here's the problem. Most salespeople treat all twenty as if they carry equal weight. They don't. Not even close. After twenty years running a...]]></description><link>https://www.brandonbonham.com/post/your-salespeople-are-doing-20-things-only-4-of-them-actually-sell</link><guid isPermaLink="false">6a11a47aa2438924d10ef8f1</guid><pubDate>Sat, 23 May 2026 13:23:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/344891_f642d34f0d584686a2a801a1b7a7b3d5~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandon Bonham</dc:creator></item><item><title><![CDATA[Your Customer Just Asked ChatGPT About Your Product. Now What?]]></title><description><![CDATA[A buyer walks into your showroom. You don't know it yet, but they spent an hour with ChatGPT this morning. They know what your machine costs in three states. They know what your closest competitor's machine costs. They know which features matter for their use case and which ones are marketing fluff. They've read three forum threads about your most common warranty complaints. High angle view of a modern equipment dealership showcasing various machinery Your salesperson opens with the same...]]></description><link>https://www.brandonbonham.com/post/strategic-leadership-in-equipment-dealership-management</link><guid isPermaLink="false">69dd1f17602a28f53089e4b2</guid><pubDate>Mon, 13 Apr 2026 16:51:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/344891_3a552fd8c8ac4063b7baf52141e27b53~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandon Bonham</dc:creator></item><item><title><![CDATA[Achieving Operational Efficiency in Multi-Location Businesses]]></title><description><![CDATA[In today's competitive landscape, multi-location businesses face unique challenges that can hinder their operational efficiency. With multiple sites to manage, ensuring consistency, communication, and productivity across all locations is crucial. This blog post will explore practical strategies to enhance operational efficiency in multi-location businesses, providing actionable insights and real-world examples. Understanding Operational Efficiency Operational efficiency refers to the ability...]]></description><link>https://www.brandonbonham.com/post/achieving-operational-efficiency-in-multi-location-businesses</link><guid isPermaLink="false">69dd1f132d1e950d370a7b0c</guid><pubDate>Mon, 13 Apr 2026 16:51:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/344891_5147193149b4419bb8873bb9933c856e~mv2.png/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandon Bonham</dc:creator></item><item><title><![CDATA[You Don't Actually Know How Your Dealership Is Performing]]></title><description><![CDATA[You think you do. You have your YOY revenue. You have your manufacturer scorecard. You have a feel for how the year is going. Your CFO sends you the financials every month. You know your numbers. But "knowing your numbers" and "knowing how your dealership is performing" are two different things. Eye-level view of a financial report with graphs and charts Here's the test. Right now, without looking anything up: What's a healthy fleet gross margin for a dealership your size in your industry?...]]></description><link>https://www.brandonbonham.com/post/insights-on-financial-success-as-a-cfo</link><guid isPermaLink="false">69dd1f10602a28f53089e494</guid><pubDate>Mon, 13 Apr 2026 16:51:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/344891_4a54271199134622a7fc647da707f798~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandon Bonham</dc:creator></item></channel></rss>